5 Ways Fleet Wraps can reach out to Potential Customers

Improving your fleet with vehicle wraps

By Dan Deary, posted in Fleet Wraps on August 02, 2016

fleet wraps vehicle wrapWhen choosing to invest in fleet wraps, you want to get the most bang for your buck and really take advantage of all the advertising potential your fleet wraps have in store. Your fleet wraps can be seen by tens of thousands of people per day, and you want to make sure that your wrap is doing its job correctly-advertising and selling for you and your company 24/7, 365 days a year, no questions asked.

You want to make sure you are utilizing your fleet wraps correctly and here at All Pro Truck Body Shop, we have some tips that will help ensure that your vehicle wrap is as effective as possible:

  1. Create an Attractive Fleet Wrap Design

    When it comes to trying to get the attention of potential customers, it is important that you stick to the motto: You only have one chance at a first impression, make it memorable. When you are out on the road, your goal is to reach out to your potential customers in the small amount of time that you have out on the road.

  2. The Message is Key

    Your message should be strategic and be very clear. You have to ask yourself specific questions: Do I want to bring attention to a particular service or market a certain product that I sell? Your message should be very clear to people looking at your vehicle and should shed some light into your company and services and products you are offering.

  3. Brand Differentiation

    We all know that there are many different companies out there that are trying to sell to different consumers. When somebody looks at your fleet wraps, you have to be able to stand out and show why you are different and better than the competition. The use of pictures to testify to the quality of work that you perform would be helpful here-show people why they should choose you out of all the other companies out there. Think about how your products or services could benefit your customers and try to incorporate that into your vehicle wrap.

  4. fleet vehicle graphics
  5. The More the Better…NOT!

    When you are driving out on the road, you have 5-10 seconds to reach out to potential customers and get their attention. Unless of course you’re stuck in traffic; Owners of vehicle wraps will come to appreciate the stop and go traffic! That being said, you want to be sure that when people look at your fleet wraps, that your business is clear and concise. They have to be able to look at your vehicle wrap and know exactly what services or products you are offering to them. We have many times seen vehicle wraps that have so much information and writing that it is hard for even us professionals to know what we are looking at. Also, too much information may steer people away from looking at your fleet wraps. Just remember, less is more.

  6. Call to Action

    You should have a clear call to action- what you want your customer to do. Do you want them to give you a call or email? Stay connected with you on social media? Do you have a special offer or promotion going on that you want them to take advantage of? Make it clear what you want your customer to do and provide the information such as your company email or company phone number in order for them to do so.

Learn More:   Seeing is Believing: Gas Prices are Dropping

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Here at All Pro Body Shop, we want your fleet to stand out with fleet wraps that pop. We can help your company get the recognition it deserves-give us a call today!

About the author: Dan Deary is president of All Pro Truck Body Shop, a heavy truck body shop located in Phoenix Arizona, specializing in truck body repair and fleet painting services.

Our team of professionals are ready for your call: 602.544.4444 or request a free quote!